employed by Art a.s.u. inc
Hyper DAX 1

Facade design for Computer Shop

Originally I was commissioned to design a neon sign with a low budget. The shop was located on the ground floor with a large front window of 3500mm(w) x 1000mm (h) x 400mm (d), but the  stairs in front were obstructing the window. They wanted a sign to have an 'elegant' appearance, and also wanted to use their newly designed logo. They want 'elegance' because customers of this shop were designers. This shop dealt with sales of Apple computers, copy service and DTP outputting.

I worked on this project from two point of views;

(a) How to crate a maximum depth using minimum material, since the height and the width of the window cannot be addicted.

(b) How to achieve a maximum brightness using minimum electricity, since they cannot afford to use extra electricity while operating various machines.

(bottom left) I inserted a sheet of laminated glass 100mm. away in depth from the existing glass, and crated a maximized effect of translucency and reflection. This special glass is made of two transparent glass and a sheet of perforated film (2mm diameter perforation) sandwiched in between. The logo of the shop is printed on the white background in front and the black background in back. By doing this, the interior space can be always seen from outside but darkness after sunset do not appear on the window while looking from the interior space and giving a lighting effect of a white plane to the interior.And the reserved logo can not be seen from the interior, day and night. In addition the shop logo is converted in the Morse code and laid out at irregular interval, then sandblasted so that point off light from perforation are reflected to give the maximum effect. 

(bottom right) I looked into all sorts of effective lighting, not only neon lights the client requested. The I found out that |ow~pressure sodium lamps used in highways would be the best choice. And they also lost for three years which would be the maximum lifetime. However this lamp had two problems; firstly this orange light with low frequency cannot be directly reflected upon the customer counter since they deal with delicate colors, and secondly the specific socket of the lamp was too bulky for the window area. I solved the first problem by enclosing the light in a larger cover so the light appears as a sort of eclipse.For the second problem I directly connected wires of the lamp without the socket and ran The wires between the existing glass and the newly installed glass to ensure safety.